Marketing your services and business online is a competitive gig for anyone. Even with professional help, when you consider there are 6,000 tweets per second, it can be hard to get your voice heard.
I’m in content marketing, which is a long-term solution that builds your search engine presence and helps increase your website authority over time. Today, I came up with fifteen ways to stay motivated with your content marketing strategy.. I’ll be honest, this article was written mainly for myself, but I wanted to share this to help you stay motivated with your content marketing if indeed it is a strategy you’re implementing in your business.
Producing content every day will help keep you motivated. Sticking to and achieving a goal is great for anyone, and what easier goal is there than to put a couple of hours aside every day to write new content? Or even an hour, or thirty minutes.
I recently did a piece with eleven specific reasons why you should produce every day, and this was my first tip to stay motivated. Keep on creating content.
Try something different
Do something new – try something different. Particularly if what you’re doing is not working – and know this, if what you’re doing is working, sure do more of it – But don’t rely on it for too long, you should still be experimenting and trying new things, as this is a reactive, responsive environment that is forever changing. What works today may not work tomorrow. Stay active, adapt, iterate, innovate.
Try new things to keep yourself engaged and interested in creating content and the possibilities of reaching a new audience with your message.
Take on board criticism…
Make sure that you’re listening to your audience. What are they saying about your content?
Taking on board criticism helps build character, and if someone has pointed something out about your article, it’s usually in the form of a message. You can thank them firstly for taking the time to read your content and again for giving you the time of day to message you about it. Don’t take it to heart. Think about it logically, and if it makes sense, make sure you take it on board in your next piece of content.
… But forget the haters
Some people will never be happy with your content.
They’re just not happy with themselves.
You should forget the haters, and they’re negative energy. They just bring you down.
Set yourself goals
Setting a goal for your content helps you hold a long-term perspective. You could say “I want to reach 10,000 people with my content or “I want to convert two customers per month with my content marketing and through my social media outreach.”
Whatever your goal is, make sure it’s part of the “SMART” framework, and all that stuff. You know, it’s specific, measurable, achievable, realistic, and time-bound. It helps.
Setting goals in content, you should be looking to:
- Reach more people online
- Convert more customers online
- Reduce reliance on pay-per-click advertisements
- Drive footfall into store
You get the point..
Hold yourself accountable
Make sure you’re not playing victim and saying “I don’t have enough time” or “My audience doesn’t realise quality content when it hits them in their face!”
You’re not a victim. You’re the perpetrator. At all times. You’ve taken it upon yourself to become a creator, so you need to make sure you’re taking credit for all your work (success and failures alike..)
Not reaching enough people with your content? You’re not promoting it hard enough, or it’s not high enough quality. Both of which are in your control.
You should be using analytics to measure your performance, but don’t be obsessive about it. All that time spent staring at your analytics dashboard on Facebook or Google Analytics, you could be creating more content. But using the data and performance of your previous pieces of content to drive what topics you’re talking about and which type of content you’re producing.
Don’t expect immediate results
A content marketing strategy takes time. In terms of reaching people, well first they need to notice you – regularly. They need to know you’re serious about what you’re doing. And they probably won’t even see your content for at least a few weeks or months. It can take years to build a social following that is really impressive.
In terms of the SEO side of things and becoming ranked on Google, that should be a medium to long term aim as well. You don’t produce one piece of content and expect to rank high, and similarly you don’t expect to rank high on one topic and it suddenly change your life. You need to be looking at your keywords, your customer intent and ranking for both short-tail and long-tail keywords where audiences are looking to take action (more on the different types of keywords in a later blog..)
Similarly, it takes time to get response to your content. They go hand in hand, as you become more of a influencer across social platforms, your content will reach more people. But to reach more people and have them take you serious to begin with, you need the content. It’s really a avalanche effect, as when you reach more people it becomes easier and easier to grow your audience… (influencers already have the audience and influence they need to reach people, they already have engaged followers sharing their content…)
Get it yet? This is not pay-per-click advertising. You won’t get results in hours, days, perhaps not even weeks. A good content strategy is deployed over the space of months and years to ensure consistency, reliability and an SEO ranking that is sure to impress your clients.
Connect with new people on social
New people can be a breathe of fresh air. And social media is a great way to connect with new people.
The fact is, using your powerbase (the people you already know) to create business is a great start. But when you are advertising and marketing your product, you want to be in front of new people every single day.
Connecting with people across your social media can be a great way to let your content hit new people right where it hurts – on their social media feeds. It gets you noticed, and may even get you a few likes, shares and comments – and if you’re adding the right people (your target market), you should also get new customers.
Reach out to others in your field who are doing well for advise
Are there some particularly companies or people who are producing content in your industry that seem to be doing well? Reach out to them.
If you don’t feel comfortable reaching out to people you don’t know, you won’t do well in generating sales online. Following up on a lead is usually first through an online message, so why not just reach out to people and ask “What do you think to my content?”
In all honesty, they’re usually flattered and responsive. Other times, you’ll get a grunt or someone will ignore you, but what’s the harm in trying, right?
Another thing is just to spectate, and watch. How are they writing their articles? Who is liking and commenting? What time of day do they publish their articles (there is a knack to that!) – observe and learn.
Consider your brand in a years time
A piece of content per week would give you 52 pieces of content for the year.
A piece of content every day gives you 365 pieces of content a year.
Who gets the most customers? Which company looks the most alive, vibrant and active?
As long as you’re producing valuable content and don’t let the “quantity vs quality” thing take it’s toll on the quality of your posts, those 365 posts will generate you many times more leads than the 52 would.
Learn something new
Everyone loves to learn. You should be actively looking to learn something new; about your industry, about content writing, about structuring your blog, about your target audience. How to promote, how to write, other places to publish your work and increase your outreach.
There’s lots to learn in the space of digital marketing, and if you’re serious about taking your brand online, you should be constantly looking for new ways to improve and learning new things to keep you interested and engaged in your own marketing efforts.
Learning more about your industry is a great one, because it’s not specific to your marketing efforts and can help you increase your level of expertise in your own field, rather than just learning about content marketing or how to write (though, that’s a great place to start too).
I have several projects going at once. I certainly schedule time to research, plan and write each piece of content, but I’m constantly working on many ideas for my content.
Why? It keeps me focused, it keeps me engaged. I don’t want to have to think about one piece of content for a full week. I want to be thinking about five pieces of content, and be consistently in-front with my marketing efforts.
Multi-tasking can seem like a bad move, I admit. Staying focused on one topic is great – so one tip I would use is to write two to three articles on the same topic, but from a different perspective or about a different aspect of it. That means, the research you are doing can be focused on one topic, but you can get multiple pieces of content from it.
Plan for the next week, or month
There’s two ways to do this, you can be reactive or you can be proactive.
You should do a mix of both (see above, “Multi-task”
I have more longer term projects that take me a whole month to get ready (E-Books, how-to blogs, blog series), and more quick and responsive blogs that come to me as I do business and as my clients ask me questions.
You should be thinking about this long-term, and planning ahead for the next month. What’s happening in your industry, what do you want to be seen to be talking about? Planning gives you time to research, prepare and publish multiple, high quality articles per week. Doing this ONLY on a reactive basis will lead to missed out opportunities, sporadic blogging and definitely doesn’t help with your digital strategy.
Don’t hold back
Holding yourself back is a big mistake in business. Any failure, any set-back, it can make you want to withdraw.
The same goes for content.
You can be posting for months without much result, and it can be discouraging to see you have a tiny number of views on your articles as you start out.
If you’re like me (I’m a recent start-up business that started trading last month) and you don’t have a huge audience to start with, it can be hard to be persistent. The losses and the lack of engagement can make you start to withdraw, like you’re doing something wrong.
If I’m all-in, if I am fully sold on my vision, I should be portraying that in my articles. And I am. I think sometimes, we can hold back our thoughts, expertise and perspectives because we don’t FEEL qualified enough to voice our opinion to the world…
A simple one: don’t hold back with your content efforts. Go all-in, all of the time.
Hire a specialist to help you out
If you’re really wanting to make 2018 a great year for your content strategy, why not hire a helping hand?
Writing content – we can all do it. Writing content that compels your audience to take action is another thing. The simple fact is, with an helping out giving you a new perspective on your marketing, paying the price today may help you with your marketing efforts for the rest of your life in business.
I work WITH people, not FOR them – I can have as little or as much control as you want, meaning that if you want me to produce you 16 blogs a month and handle all your social media profiles, then I can do that, but if you want to be more hands-on and have me produce a small amount of content to go alongside your efforts, and help you with your strategy, I can do that as well.
What is a sale worth to your business? What is one, or two, or three loyal customers worth? If you want to make 2018 an exceptional year for your brand, get in touch below for help with your content marketing strategy.