Are you a local entrepreneur, perhaps a plumber, electrician, barber or hairdressers, the local shop or pub owner? Any of these jobs among the many other tradesman and local business owners will do, but I know plenty of solo-entrepreneurs who are thriving after working on their online presence, and you could too.
Today I want to share three simple tips that the average local business owner or self-employed individual can go away with, to effectively promote yourself online as a professional. I am not going to share any quick fix or shortcuts, these are proven and effective strategies that will allow you to maximize your exposure as an entrepreneur online.
Create yourself a website that is appropriate to your audience
I could have said “create yourself a website.” But that would be the dumbest advise I could give you. A lot of the companies I call to target aren’t the ones with no website, but they are the ones with a website that is irrelevant and outdated.
A good website will be relevant to your audience, promote you appropriately, have your latest work showcased, have all your services listed there and be easy to customize and update for you to continuously add content to promote yourself.
You should also think about your SEO, how your set up to be ranked on Google, your mobile optimization, among many other aspects that will make sure you make the most of your online presence.
Content, Content, Content
If you didn’t notice already, I’m a fan of content marketing. I believe it’s the core to all online marketing. If you don’t believe me, it’s probably because you’re not marketing yourself appropriately online. Content is not just about blogging. It’s about carefully selecting the right message to portray to your audience, on the right platform, in the right format and at the right time.
Whether you are using content marketing the traditional way and creating blogs, or you’re posting on social media. It’s all about the content.
What are you saying, why are you saying it, and who are you saying it for? Because, online you don’t say anything TO anybody, it’s a ONE-TO-ALL platform in which you are marketing to many people at once. You are saying it FOR them. To capture their attention, and engage with them.
Put yourself in the right places – with the right message.
I’m speaking mostly about your Google Presence here. But you also need to determine what the best strategy is for your social media presence.
The right message in the right places. Do you research. Where are your target audience? What is the best form of content to engage them? What do they want to read?
State your intention, sell your product
You need to sell your product. Sell it hard. If you’re not selling, you’re buying. That’s how I see it!
Engage with your customers, but make sure that you state your intention that you want to sell them something. A service, a product. Don’t be over-promotional, but don’t undersell yourself either.
For more ways to creatively market yourself and sell your service online, you should learn how to correctly state your intention and sell your customer over the internet.
Showcase your work
I don’t care how you do this, but showcase what you do. Show how your customers benefit from your service. Whether this is posting a video or image on social media to showcase your local fitness class, or it’s a portfolio of the websites you’ve built, it doesn’t matter. Just do it. Build an online portfolio – within your website, in your blog, on your social media. It really doesn’t matter where it is, so long as it’s engaging, to the point and directly showcases the benefits of your work to your service users.
If you’re not showcasing your work online, you are certainly losing customers. We’re in an information age in which the consumer is always in the driving seat. They have access to all the information they need to make the most informed choice in the history of humanity. Show them what you can do.
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